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Seasoned Specialty Food Veteran Jack Acree Joins American Halal

American Halal Company, Inc. announced today that Jack Acree will be joining the Company as Executive Vice President of Sales and Marketing in February, 2010. Mr. Acree is an accomplished food executive, having successfully built two previous startups that now deliver well over $50 million in sales –Terra Chips (HainFoods) and Alexia Foods (ConAgra), both of which were sold to HainFoods and ConAgra, respectively, at exceptional returns to investors. Mr. Acree also is on the Board of Directors of the National Association of Specialty Food Trade –the largest specialty food trade organization in the world.

The Chairman and Chief Halal Officer of American Halal, Adnan Durrani, commented by saying, “We are so thrilled at Jack’s decision to become a partner and executive at American Halal and given his stellar track record at building natural and niche premium brands, we know his leadership at our company will aggressively leverage our success going forward. He has extensive experience and is well regarded by major retail food buyers, specialty retailers, food brokers (in multiple trade channels), grocery supercenters, and top tier co-packers and manufacturers. Indeed, the prestigious consumer venture group, TSG group, has twice before backed companies Jack has built sales at.

Jack commented by saying, “I’ve been building unique food companies since 1990 and American Halal is my best opportunity yet to emotionally connect with a targeted consumer and build premium brand equity. The burgeoning American Muslim demographics, combined with the tremendous demand for authentic frozen ethnic micro meals, are a perfect convergence for us. As a result of these emerging dynamics, I am confident we can be deliver extraordinary success in the premium grocer segment. I look forward to working with Adnan and the American Halal team to build a first class American natural brand.”

American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand and sells its products into select natural, specialty, and gourmet retail channels in U.S. Adnan Durrani leads the company as “Chief Halal Officer”. Adnan is a serial entrepreneur having founded Vermont Pure Spring Water and was the principal financial partner for Stonyfield Farms Inc. The rest of the Company’s management and Board represent a team of proven entrepreneurs at building premium food brands.

For more information about American Halal, please visit www.americanhalal.com.
For more information about Saffron Road, please visit www.saffronroadfoods.com

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