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American Halal Adds Another Feather to its Cap

John Turner, former CEO of Empire Kosher, joins Board


Stamford, CT – April 20th, 2010 – American Halal Company, Inc. elected John Turner to the Board of Directors. John is a seasoned consumer food industry senior executive and Private Equity Operating Partner of CREO Capital Partners, a $600 million PE Fund with primary focus in the consumer and food sectors.

John brings to American Halal over thirty years of packaged goods marketing, sales and general management experience across public, private, family and private equity engagements. John currently leads three food portfolio companies as Operating Partner for Creo Capital Partners and has worked in both turnaround and growth assignments for private equity firms J.W. Childs and Riverside Partners.

Mr. Turner has demonstrated strong strategic leadership and team skills and the ability to successfully apply marketing and management disciplines to untraditional, emerging and turnaround companies. Among these successful assignments, John was CEO of Empire Kosher Poultry, the #1 Kosher chicken brand in the world, with over $110 million sales. He was responsible for leading Empire Kosher from significant losses and negative cash flow to a profitable enterprise with over $10 Million in EBITDA improvement and cost reduction and a greatly improved enterprise value. He was also the number two executive at WLR Foods involved in its turnaround and ultimate sale to Pilgrim’s Pride for a +300% return for investors. John’s other senior executive assignments included Hatfield Quality Meats, Rich Products Corp., Coca-Cola Foods and Minute Maid Canada, Inc., and Lever Brothers.

John’s vast experience base will provide American Halal with valuable counsel in the development of their people, organization and business strategies. He provides yet another uptick in AHC’s search for excellence among Board and Management.

About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani leads the company as “Chief Halal Officer.” Adnan is a serial entrepreneur having founded Vermont Pure Spring Water and was the principal financial partner for Stonyfield Farms Yogurt. The rest of the Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified foods which are also holistic, sustainably farmed, and anti-biotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood.

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