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A Bright Future for American Halal: American Halal Selects Bright Design as Brand Marketer

STAMFORD, CT – American Halal Company, Inc. announced the appointment of Bright Design, based in Marina Del Rey, California, as its brand marketing agency of record after an intensive nationwide search.

“We are fortunate to have Bright Design focused on our branding, packaging and marketing execution,” said Adnan Durrani, chief Halal Officer of American Halal. “They are the most sales execution-focused agency I have ever dealt with. Given our demanding timeline to finalize brand ideation and roll out emotive packaging that “wows‟ our consumer, I couldn‟t think of a better partner than Bright Design,”

Bright Design has a 40-year track record of partnering with start-up premium consumer brands and incubating them into major household names.

“American Halalis a fantastic partner with a progressive new product offering that fills a real need in the marketplace,” said Christian Klawitter, vice president of Bright Design. “American Halal takes a comprehensive approach to ensuring the quality of their product –from farm to shelf. That has universal appeal for today‟s consumers.”

Jack Acree, Executive Vice President of American Halal, said, “I am a big believer in the idea that 90 percent of our marketing efforts need to be focused on our packaging and our consumer‟s experience at shelf. It’s clear that no other agency except Bright Design could’ve provided us the performance deliverables we needed to go to market.”

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