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American Halal’s brand Saffron Road to Partner with Acosta Sales and Marketing

STAMFORD, CT – Acosta’s Natural Specialty Sales group (“NSSales”) has come on board as American Halal’s sales and service partner soliciting sales in the natural and specialty foods channels on behalf of the Saffron Road product line.

Acosta is widely known for incorporating unparalleled sales expertise, with world-class technology and a guerilla tactical sales force of 15,000 representatives to get products on the shelf as quickly and profitably as possible. They are one of the top sales agencies in USA and NSSales is the #1 broker to the natural food stores.

Acosta is headquartered in Jacksonville, FL, and has offices in every major city in the United States and Canada. Some of their clients include StonyfieldFarms, Inc. (Dannon), Alexia (Con-Agra), Unilever, Nestle, Kraft, Pepsi (Frito-Lay), etc.

Saffron Road’s initial launch will feature four All Natural Halal Certified Indian dishes: Chicken Tikka Masala, Chicken Biryani, Lamb Saag, and Lamb Vindaloo.

“I couldn‟t be more happy to be working with the Acosta/NSSales team again,” said Jack Acree, Executive Vice President of American Halal. “They were an integral part of building ALEXIA Foods up to a $70 million brand in just 7 years. In today’s segmented retail marketplace, Acosta/NSSales offers a full basket of capabilities to assist in our launch and expansion.”

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