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New Executive Management Member: Anthony Alosco, Controller

Stamford, CT- September 1, 2010 – Anthony Alosco just joined the Executive Team of American Halal as the financial Controller. Mr. Alosco is a financial professional with over 20 years experience as a CFO/Controller of consumer led enterprises. Most recently he was CFO of Intermark USA, Inc – a leading cosmetics company, with strong distribution and shelf presence in some of America’s top retail chains, such as Walmart, Target, CVS, Rite-Aid, and Duane Reade. Intermark is also the exclusive distributor of Styli-Style Cosmetics, a leading brand of eye and lip liners.

Before Intermark, Tony was the Controller at Zierick Manufacturing Corporation, where he was responsible for all aspects of the accounting department including inventory analysis, financial statement presentation, budgeting, cash flow, payroll and payroll taxes, in addition to serving as chief liaison between company and outside independent auditors, insurance representatives, state and federal government agencies.

Mr. Alosco has demonstrated successful financial and accounting leadership across the business spectrum, from high growth start up consumer brands to large sales operations, with both direct channel and broker distributed products in major retail, supermarket, and pharmacy chains. He has valuable experience at instituting efficient ERP or integrated computer-based systems architecture to manage internal and external resources. These high technology computer platforms are essential to track, rationalize, and monitor all level of sales activity down to the store level, as well as tracking accountability, logistics, and shipping from a Company’s manufacturing facilities or co-packers to its distribution warehouses.

About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani leads the company as “Chief Halal Officer.” Adnan is a serial entrepreneur having founded Vermont Pure Spring Water and was the principal financial partner for Stonyfield Farms Yogurt. The rest of the Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified foods which are also holistic, sustainably farmed, and anti-biotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood.

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