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Saffron Road is a HIT with Supermarket Guru Phil Lempert!

Chicken Tikka Masala Featured on “New Products Hits & Misses”

Stamford, CT – February 2, 2011 – Saffron Road™ announces today that its new Chicken Tikka Masala is declared a “hit” by The Supermarket Guru Phil Lempert on his popular “New Products Hits & Misses” video review show. Lempert, one of America’s leading consumer trend-watchers and analysts gave our entrée a score of 92 out of 100.

Here’s what Lempert says about our Chicken Tikka Masala:
“This product is a HIT! A lot of the food media think that this year is finally the time when Halal goes mainstream. Simply put, Halal certification guarantees the humane treatment of animals and respect for the land where our foods are grown. This Chicken Tikka is very tender, with just the right amount of Tandoori spices. Certified humane, no antibiotics and 100% vegetarian feed are all attributes that you are going to be hearing a lot more about.”

The segment can be viewed on Lempert’s website at www.SuperMarketGuru.com under “New Product Reviews” for the week of February 2.

Saffron Road launched in August of 2010 and is one of the first halal food brands to be available for purchase in a mainstream market such as Whole Foods Market. “All of us here at Saffron Road are so proud that we received one of The Supermarket Guru’s highest ratings. We are especially excited that he understood the growth of halal food and its place in natural sustainable food channel,” says Jack Acree EVP of American Halal Co (parent company of Saffron Road).

Currently our line of frozen, Indian entrees include: Chicken Tikka Masala, Chicken Biryani, Lamb Vindaloo, and Lamb Saag. Each entrée is made from the highest quality, All-Natural ingredients and is Certified Halal, Humane and Gluten-Free.

If you’d like to try Saffron Road for yourself, enter your zip code in our store locator here. Saffron Road products are sold at Whole Foods Market nationwide and various natural foods markets for a suggested retail price of $5.49 – $5.99. If your local food market does not sell Saffron Road, please contact the store manager.

About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani leads the company as “Chief Halal Officer.” Adnan is a serial entrepreneur having founded Vermont Pure Spring Water and was the principal financial partner for Stonyfield Farms Yogurt. The rest of the Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified foods which are also holistic, sustainably farmed, and anti-biotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood.

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