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Saffron Road Awarded Gluten-Free Certification

New Brand Appeals to the Gluten-Free Lifestyle

Stamford, CT – February 23, 2011 – Celiac Disease or Gluten-Intolerance affects nearly one out of every 100 Americans; however, it is the dietary preference of even more. In an effort to meet consumers’ need for Gluten-Free meal choices, Saffron Road™ was recently awarded certification for its frozen Indian Entrees from the respected Gluten-Free Certification Organization (GFCO, http://gfco.org).

Gluten is a protein found in rye, barley and wheat and unfortunately many people cannot effectively digest this protein and as a result, have significantly less meal choices. As the condition gains more awareness, even those who are not Gluten-Intolerant are choosing to sometimes eat Gluten-Free for other health benefits. SPINS, the AC Nielsen subsidiary, reports that the GF category has seen a robust +20 percent growth rate in the Natural Food channel over the last year.

“We’re proud to meet another consumer need by providing Gluten-Free meal options. Our consumers have told us that gluten-free is important to them and we listened,” says Saffron Road’s Executive Vice President, Jack Acree.

Saffron Road is establishing itself as a leader in the halal, All Natural entrée category in the Natural Food channel. Saffron Road’s frozen entrees are made from only the finest all natural ingredients, including pasture-raised lamb and Certified Humane chicken from small family owned farms, which make sure that none of Saffron Road’s livestock are given any antibiotics or hormones. Saffron Road’s products are now Gluten Free, 100% All Natural, antibiotic & hormone free.

Consumers can now find the GF Certification Mark, the trusted Gluten-Free standard for consumers, on our entrees’ product labels, such as Chicken Tikka Masala, Lamb Saag, Lamb Vindaloo, Chicken Biryani. Together with GFCO, Saffron Road seeks to improve the health of those with Gluten-Free diets by providing a system that ensures standards, which are based on sound scientific research.

About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods which are also holistic, sustainably farmed, and anti-biotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

Media Contacts:
Lisa Mabe, Hewar Social Communications, 202.834.4498, lisa@hewarcommunications.com
Kate Tayloe, American Halal Company, Inc., 203.274.7934, kate@americanhalal.com

For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood.

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