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Saffron Road Addresses How Halal Values Translate to Wider Audiences

New Natural Food Brand to Address World Halal Forum

Stamford, Connecticut, USA – March 29, 2011 – Drawing on its own insights from recently launching a successful new food brand in the United States, Saffron Road™ will address how Halal values can translate to wider audiences at the 6th Annual World Halal Forum, April 4-5 in Kuala Lumpur, Malaysia.

Zahed Amanullah, a member of the Board of Directors at American Halal Company, Inc (Saffron Road’s parent company), will identify opportunities in the marketplace to leverage common values such as sustainability and ethical consumerism in his presentation, Positioning Halal Values on the Retail Shelf.

“Many in the Halal product market say they struggle with how to position Halal in the mainstream marketplace. I’ll share how Saffron Road is successful in helping redefine Halal values for a broad audience through partnering with like-minded retailers, educating the natural foods industry about the trend of Halal, as well as tapping into and engaging with diverse groups of consumers,“ says Amanullah.

The World Halal Forum is one of the world’s premier Halal industry events and has a proven track record as playing a major role in determining the direction of the global Halal industry. This year’s Forum will focus on the theme, Towards a Halal Economy: The Power of Values in Global Markets. Saffron Road will be joined by other leading brands and thought leaders in the global Halal marketplace such as: Nestle, Colgate and HSBC. Please visit, www.worldhalalforum.org for more details on the Forum.

About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods which are also holistic, sustainably farmed, and anti-biotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

Media Contacts:
Lisa Mabe, Hewar Social Communications, 202.834.4498, lisa@hewarcommunications.com
Kate Tayloe, American Halal Company, Inc., 203.274.7934, kate@americanhalal.com

For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood.

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