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Saffron Road to ‘Take Halal to the Next Level’

CEO, Adnan Durrani, to Address IFANCA’s International Halal Food Conference

Stamford, CT – April 1, 2011 – Halal foods are significantly gaining prominence both in the food industry, as well among mainstream media and consumers. While Halal has been around for quite some time (literally over 1,400 years) and has healthfully fed billions of people, it has just lately started impacting Western cultures.

Having recently launched on the market, Saffron Road™, a new natural foods brand, will address how Halal can be taken to the next level at The Islamic Food and Nutrition Council of America (IFANCA)’s 13th Annual International Halal Food Conference, April 10-11 just outside of Chicago, Illinois.

Adnan Durrani, Chief Executive Officer of American Halal Company, Inc (Saffron Road’s parent company), will share some of the brand’s insights on the trend of ethical consumerism and how Halal brands can leverage this, in his presentation, Taking Halal to the Next Level.

“At a time when more and more consumers demand to know what’s in their food and where it comes from, we believe now is the ideal time for Halal foods to really make an impact in the mainstream marketplace. As a new brand dedicated to foods that are not only held against the highest standards of purity, but are also certified Halal, we see our products resonating with Muslim consumers, as
well as those in the natural foods movement,” says Durrani.

Recently featured on the cover of Halal Consumer Magazine, Saffron Road is demonstrating leadership by not only providing quality and delicious Halal food choices for consumers, but also serving up products that are Gluten Free, All Natural, humanely treated, antibiotic free, and sustainably farmed.

This year’s Conference will focus on the theme, Halal: New Frontiers. Saffron Road will be joined by other leading brands and thought leaders in the Halal food marketplace such as: PepsiCo, Abbott Nutrition, and Kraft Foods.

IFANCA is one of the world’s leading Halal-certification organizations and certifies the Saffron Road brand. Headquartered in Chicago, IL, IFANCA certifies over 2,200 consumer food and beverage companies worldwide. In addition to the U.S., IFANCA also maintains offices in Canada, Europe, China, Malaysia, India, Pakistan, and Singapore.

Please visit, www.ifanca.org/conference/ for more details on this conference.

About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods which are also holistic, sustainably farmed, and anti-biotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

Media Contacts:
Lisa Mabe, Hewar Social Communications, 202.834.4498, lisa@hewarcommunications.com
Kate Tayloe, American Halal Company, Inc., 203.274.7934, kate@americanhalal.com

For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood.

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