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Saffron Road Wins Best Product Award at World Halal Forum

Stamford, Connecticut, USA – April 5, 2011 – The Halal Journal awards the new food brand, Saffron Road™, with the Best Product Award at the 6th Annual World Halal Forum in Kuala Lumpur, Malaysia.

This prestigious award was personally presented to Saffron Road by the Former Prime Minister of Malaysia, Tun Abdullah Ahmad Badawi during the Halal Journal Awards Gala Dinner Monday evening.

“Given that we’ve been in the U.S. market for just nine months, to be recognized by the world’s largest Halal organization as the Best Product of 2011, is an incredible honor. We hope our company can serve as an inspiration for others trying to aspire to premium Halal and natural foods standards,” says Chief Executive Officer, Adnan Durrani.

The World Halal Forum is one of the world’s premier Halal industry events and has a proven track record as playing a major role in determining the direction of the global Halal industry. This year’s Forum focused on the theme, Towards a Halal Economy: The Power of Values in Global Markets. Zahed Amanullah, a member of the Board of Directors at American Halal Company, Inc. (Saffron Road’s parent company), spoke at the Forum Monday– identifying opportunities in the marketplace to leverage common values such as sustainability and ethical consumerism in his presentation, Positioning Halal Values on the Retail Shelf, which featured Saffron Road as the prime example of achieving all of this brand excellence.

“Saffron Road serves as a excellent example of a Halal food brand going above and beyond to provide a broad spectrum of consumers with natural and quality meal choices that are not only certified zabihah Halal, but also Certified Humane®, all-natural and antibiotic free. We are honored to receive the Best Product Award for this achievement,” says Amanullah.

“All of us at Saffron Road want to thank The Halal Journal, the World Halal Forum, and of course His Excellency Tun Abdullah Ahmad Badawi for honoring us with this award. It’s a positive sign that the global Halal industry is taking note to raise Halal standards worldwide and give due recognition to small brands like Saffron Road that are having a major impact on discerning consumers Halal choices,” added Durrani.

In addition to this Best Product Award, Saffron Road has also recently been named a “hit” by The Supermarket Guru, Phil Lempert, on his popular “New Products Hits & Misses” video review show. The brand also was recognized at the NASFT Winter Fancy Food Show as One of the Top 10 Hottest Products” to watch for in 2011.

About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods which are also holistic, sustainably farmed, and anti-biotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

Media Contacts:
Lisa Mabe, Hewar Social Communications, 202.834.4498, lisa@hewarcommunications.com
Kate Tayloe, American Halal Company, Inc., 203.274.7934, kate@americanhalal.com

For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood.

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