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Saffron Road Launches New Website as Brand Continues to Grow

Stamford, CT – April 27, 2011 – What does the Silk Road, delicious cuisine, and Saffron spices have in common? They’ll all be featured on the NEW Saffron Road™ website, www.saffronroadfood.com, which launches today. Given the brand’s outstanding response since its launch in August 2010, its web presence simply needed to be expanded and improved to allow for more content and consumer engagement.

The new Saffron Road website enables consumers to dive deeper into the brand to understand its values and learn more about its products. Sections on the site such as 10 Things to Share About Saffron Road highlight important values and current news that the brand wants its consumers to be aware of.

“Our online presence is very important to us and it’s crucial for both our website and social media properties to give consumers the level of information they need,” says Jack Acree, Executive Vice President of American Halal Co. (Saffron Road’s parent company). In addition to more brand information, the site enables consumers to further engage in two-way communication with the brand via several social media plug-ins.

“We care what our consumers think, and frequently utilize their feedback as we expand our product offerings and retail partners,” says Adnan Durrani, CEO of American Halal Co. Given this priority for engagement, the site includes live feeds to Facebook and Twitter, and includes a section to sign up for Saffron Road’s new e-newsletter. “In fact, many of these new sections on our site are actually features that our consumers told us they expect from our brand,” adds Durrani.

Not only for consumers, the new site includes dedicated sections for news media and bloggers, as well as trade peers.

Please visit the new site at www.saffronroadfood.com to explore our brand and product offerings. Some of the news found on the site includes the brand’s Best Product Award from the recent World Halal Forum, the brand’s recognition as One of the Top 10 Hottest Products to watch in 2011 at the NASFT Winter Fancy Food Show, and being named a “hit” by The Supermarket Guru, Phil Lempert, on his popular New Products Hits & Misses video review show.

About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods which are also holistic, sustainably farmed, and anti-biotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

Media Contacts:
Lisa Mabe, Hewar Social Communications, 202.834.4498, lisa@hewarcommunications.com
Kate Tayloe, American Halal Company, Inc., 203.961.1954 x100, kate@americanhalal.com

For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood.