Home » Blog » Press » Saffron Road Enables Consumers to Create Their Own Culinary Cuisine With New Broths — Brand Unveils Three New All Natural Broths at Whole Foods Market®

Saffron Road Enables Consumers to Create Their Own Culinary Cuisine With New Broths — Brand Unveils Three New All Natural Broths at Whole Foods Market®

Stamford, CT – August 1, 2011Saffron Road, the packaged food brand of American Halal Co., will begin shipping three All Natural, Halal Certified, no gluten premium broths to select Whole Foods Market stores in August. The new items slated for distribution include:

Artisan Roasted Halal Chicken Broth (Low Fat) – Made from hand-picked ingredients in the chef’s tradition of kettle cooking, this broth boasts three times the protein of other natural chicken broths. The delicious flavor of our All Natural Roasted Halal Chicken, coupled with subtle nuances of roasted root vegetables, bay leafs and thyme offers a truly culinary experience that can be the start of many cooking journeys. Our chicken is Certified Humane®, 100% vegetarian fed and raised without antibiotics. Contains no glutens, no MSG, and is low fat.

Traditional Halal Chicken Broth (Low Sodium) – Our simmering All Natural Halal chicken with vegetables and herbs yields a rich, low fat broth that is deliciously hearty with less sodium toward your good health. Our chicken is Certified Humane, 100% vegetarian fed and raised without antibiotics. Contains no glutens, no MSG and 0 grams of fat per serving.

Classic Culinary Halal Vegetable Broth (Low Sodium, Vegetarian & Vegan) – Simmered in a blend of sautéed carrots, onions, celery, tomatoes, parsley, leeks and mushrooms, this broth is 100% vegetarian, Halal, and vegan. With 0mg of fat and only 140 mg of sodium per serving, our All Natural Vegetable Broth serves as a robust foundation for many delicious sauces, soup and entrée recipes. Contains nothing artificial, no added gelatin, no MSG and no gluten.

Whether used with vegetables, making homemade soups or to liven up leftovers, these broths enable consumers to add some flavor to their own recipes. In addition to being delicious, our broths can promote good digestion, strengthen joints and increase respiratory health.

“Saffron Road just met another unprecedented milestone – we are the first Halal broths in the world to be sold in the high end Tetra package, which is obviously much healthier than the mainstream soup can containers,” says Adnan Durrani, CEO of American Halal Co. “But we took that innovation up a notch further in culinary excellence; our Halal broths also use a very delicate brew of pure Halal antibiotic free gelatin and naturally vitamin-infused herbs and roasted vegetables, bringing an unmatched robust flavor and quality to our broths that home chefs can really celebrate.”

“Our retail partners have asked for products like these, as there is a “Premium” void in the broth category. Since day one we have always wanted Saffron Road to help consumers to cook at home and these broths are our first step in this direction,” says Jack Acree, Executive Vice President of American Halal Co.

The new broths are currently available exclusively at select Whole Foods Market stores at the suggested retail price of $3.99 each.

 

About Saffron Road

American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free.  Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

Media Contacts:

Lisa Mabe, Hewar Social Communications, 202.834.4498, lisa@hewarcommunications.com

Kate Tayloe, American Halal Company, Inc., 203.961.1954 x100, kate@americanhalal.com

For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood.