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Saffron Road Foods Launches Online Store — Consumers can now browse & buy online

Stamford, CT – February 29, 2012 – American Halal Co. is making its Saffron Road™ range of products available on its new online store, saffronroadfood.elsstore.com. Consumers can now browse and buy their favorite Saffron Road products online and in bulk, and have them conveniently delivered right to their door.

“Many of our consumers tell us being able to buy online or in bulk fits their lifestyles and we’re happy to provide another convenient option to purchase our products,” says Jack Acree, Executive Vice President of Saffron Road.

Saffron Road’s new online store is in partnership with Kehe Food Distributors, a leader in specialty food distribution and e-commerce.

“We understand the desire to purchase groceries online is growing and our new online storefront enables us to make the online shopper experience quick and easy,” says Adnan Durrani, CEO of Saffron Road.

In addition to purchasing Saffron Road items online, consumers can also find the brand at many retailers across the country including Whole Foods Market, Publix, Harris Teeter, Kroger and many others. See Saffron Road’s store locator for more grocery retail partners.

Visit the new online store at saffronroadfood.elsstore.com to explore and purchase Saffron Road products.

About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

Media Contacts:
Lisa Mabe, Hewar Social Communications, 202.505.2890, lisa@hewarcommunications.com
Kate Tayloe, American Halal Company, Inc., 203.961.1954 x100, kate@americanhalal.com

For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood