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Saffron Road Participates in American Sustainable Business Council Summit at White House — Brand Demonstrates Commitment to Fostering Sustainable Business and Economy

Stamford, CT – June 12, 2012 – American Halal Company, Inc’s Saffron Road brand is pleased to be among a select group of socially responsible participants to attend the American Sustainable Business Council’s Summit for a Sustainable Economy June 11th-13th at the White House in Washington, D.C.

Among other leading and innovative companies, Saffron Road’s CEO, Adnan Durrani, will be one of 125 forward thinking business leaders from across the country to meet with senior U.S. Government Administration officials and Congressional leaders to help map out a long-term policy agenda toward sustainable business, as well as strategies to create jobs and rebuild America. The three-day summit will encourage leaders to map out a long-term policy agenda and discuss strategies to create green jobs and build a just and sustainable economy.

“American Halal is proud to have been accepted as a ASBC Business Supporter. Our company supports sustainable business practices from our operations on the farm, to the way we deliver our products to the retail shelf,” says Adnan Durrani, Chief Executive Officer. “With all of these great minds in the same room, I’m hopeful we will come away from the Summit with more practical ideas on how to have real impact in fostering sustainable businesses across America,” Durrani continues.

Given their commitment to ethical consumerism, The Saffron Road team is constantly challenging the way they do business to ensure all aspects of the brand adheres to their values and enables sustainable growth for the company. “This Summit exemplifies how successful business, which focus on values or mission driven goals are being recognized at the highest levels of the White House and can pave the way for further achievement in sustainability,” adds Durrani.