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Saffron Road is a HIT with The Supermarket Guru Phil Lempert!

Moroccan Tagine Simmer Sauce Featured on “New Products Hits & Misses”

Stamford, CT – September 4, 2012 –Saffron Road™ announces today that its new Moroccan Tagine Simmer Sauce is declared a “hit” by The Supermarket Guru Phil Lempert on his popular “New Products Hits & Misses” video review show. Lempert, one of America’s leading consumer trend-watchers and analysts gave our Simmer Sauce a score of 85 out of 100.

Here’s what Lempert says about our Moroccan Tagine Simmer Sauce:

“This product is a HIT! If you’ve been looking for a sauce to add flavor and a little kick to chicken, meats, vegetables and I might even suggest pasta or rice, you have to try this. There’s no question that this delivers and authentic and delicious Moroccan flavor, 2 oz of this sauce is just under 500mg of sodium and 12g of sugars, so use sparingly. The recipe is a tasty and very nice blend of spicy and sweet …and at the end of your tongue the spicy wins out.”

The segment can be viewed on Lempert’s website at www.SuperMarketGuru.com under “New Product Reviews” for the week of August 28.

“We’re proud that The Supermarket Guru profiled one of our new Simmer Sauces,” says John Umlauf, Vice President of Culinary Operations at American Halal Co (parent company of Saffron Road). “Our Culinary Team did a fantastic job of developing these unique flavor profiles for our sauces. The Moroccan Tagine is one of my favorites and is a perfect meal starter for consumers looking for a quick and easy way to create authentic World Cuisine at home,” continues Umlauf.

In addition to its Simmer Sauce line consisting of four authentic World Cuisine sauces, Saffron Road also markets 12 frozen entrees, four frozen chicken nuggets, three Broths, four Phyllo Hors D’oeuvres and three Crunchy Chickpea snacks.

Saffron Road products are sold nationwide at retailers such as Whole Foods Market, Kroger, Harris Teeter, Sprouts, Giant Eagle, Meijer and many others.