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Saffron Road New Snack Line Earns Non-GMO Verification — New Crunchy Chickpeas are Now Verified Non-GMO

Stamford, CT – Oct. 31, 2012 – Today Saffron Road™ is pleased to announce that its new snack line, Crunchy Chickpeas, just earned the Non-GMO Verification from the Non-GMO Project. This comes at an especially relevant time, as October is Non-GMO Month, a month for awareness about the failures of GMO technology, and discovering the risks GMOs pose to our health, our families, and our planet.

Polls consistently show the majority of Americans want clearly labeled food and say they will not buy foods that have been genetically modified. Today Saffron Road™ announces its efforts to meet consumers’ needs for proper labeling and non-GMO foods by joining the Non-GMO Project’s Verification Program.

“We’re proud to meet another consumer need by not only providing Non-GMO foods, but also products that are Certified Non-GMO,” says Saffron Road’s Executive Vice President, Jack Acree. “We support the Non-GMO movement and believe everyone deserves an informed choice about whether to consume genetically modified products. We believe providing our consumers with even more information and assurance to make educated choices about what to consume for themselves and their families, is important,” continues Acree.

GMOs (or “genetically modified organisms”) are any plant, animal or microorganism that has had its genetic material altered using genetic engineering (GE) techniques. The Non-GMO Project is an initiative of the North American organic and natural product industry to create a standardized definition of Non-GMO and a third party verification program to assess product compliance with this standard. The Project’s Product Verification Program is entirely voluntary, and participants are companies who see the value of offering their customers a verified Non-GMO choice. Many of the individuals and businesses leading the way with the Project are the same ones responsible for creating the original organic standards.

“Earning the Non-GMO Verification reinforces our brand’s commitment to keeping GMOs out of our products, and providing only the highest-quality foods for our consumers,” says Adnan Durrani, CEO of Saffron Road. “Over twenty years ago we vigorously supported the organic food movement and I see the urgency in early adoption of the Non-GMO project as being just as crucial today,” continues Durrani.

Consumers will soon be able to find the Non-GMO Verification Mark, the trusted Non-GMO standard for consumers, on Saffron Road’s Crunchy Chickpea packaging. The brand expects several more of its products to gain the verification across the next few months. For a list of our verified products or products Saffron Road have enrolled see: www.nongmoproject.org.