Saffron Road Introduces New All Natural, Certified Halal South Asian Chapatti Wraps for the Freezer Aisle — Brand Provides Innovation in Gourmet Frozen Wraps Category
Stamford, CT – February 5, 2013 – Saffron Road™, the packaged food brand of American Halal Co., launches three All Natural, hand-wrapped, Halal Certified, whole-wheat chapatti wraps. Saffron Road’s new wraps capture popular South Asian recipes in the form of a perfect on-the-go meal, a wrap.
“The frozen ethnic food aisle will never again be the same,” says Adnan Durrani, CEO of Saffron Road. “Saffron Road has done it again – introduced an authentic line of ethnic products never before sold in the U.S.: Whole Wheat Chapatti Wraps. This includes a very unique Chicken Keema Wrap, a comfort dish popular in Pakistan. We hope these all natural and healthier wraps elevate further the purity and culinary excellence on the grocery freezer shelves.”
Saffron Road’s wraps include:
- Chana Saag – Tender chickpeas and spinach sautéed with authentic Indian spices wrapped in a whole-wheat chapatti flatbread. All Natural, Certified Halal, Vegetarian, Non-GMO Verified and made with milk from cows not treated with rBST.
- Keema with Chicken & Basmati Rice – Sautéed ground chicken, scallions, red peppers and peas wrapped in a whole-wheat chapatti flatbread. All Natural, Humanely raised chickens, Certified Halal, Chickens raised without antibiotics.
- Chicken Tikka Masala with Basmati Rice – Roasted Chicken simmered with tandoori spices in a robust, creamy tomato sauce wrapped in a whole-wheat chapatti flatbread. All Natural, Humanely raised chickens, Certified Halal, Chickens raised without antibiotics.
“We have proven that consumers want premium flavors and ingredients in the frozen isle and will continue this innovation in terms of providing options that are Non-GMO Verified, offer Halal protein and are more authentic – such as being made of real, whole-wheat Chapatti bread,” says Jack Acree, EVP of Sales of Marketing.
All four new products have already been purchased by Whole Foods Market and will be in select regions beginning in early February. The suggested retail price for the wraps is $4.29.
About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.