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Saffron Road Leads the Category in Innovation around World Cuisine

Brand Debuts New Globally-Inspired Prepared Foods at Natural Products Expo West Show March 8th-10th

Stamford, CT – February 20, 2013 – American Halal Company, Inc is pleased to announce that its Saffron Road brand will be exhibiting at the upcoming Expo West Show by New Hope Natural Media in Anaheim, California March 8th-10th. Saffron Road will be exhibiting its new Certified Gluten Free Crunchy Chickpea snack line, Simmer Sauces and Chana Saag, the first frozen entrée in the country to be Non-GMO Verified.

Since its launch in 2010, Saffron Road continues to bring much-needed innovation to the frozen aisle and the prepared foods category in general. Starting with just four frozen Indian Entrée skus, Saffron Road now markets nearly 40 products – from antibiotic free ethnic frozen entrees, gluten free chicken nuggets, phyllo & samosa hors d’oeuvres and whole wheat chapatti wraps, to shelf-stable tetra broths, simmer sauces and organic chickpea snacks.

“One of the keys to our sustained success comes from listening – listening to what consumers want in ethnic foods, as well as listening to our retailer partners on what categories need innovation and change,” says Jack Acree, SVP of Sales & Marketing. The brand is not only carving out a niche in ethnic foods, but its products also address critical trends such as Gluten Free, All-Natural, Non-GMO, and Halal. “Addressing trends and special diets is part of our strategy; going the extra mile to have credible, third parties certify our products enables us to earn the trust of consumers and move our products off shelves with our retail partners,” continues Acree.

In addition to the brand’s own booth, Saffron Road products will also be featured in the Gluten Free Certification Organization’s (GFCO) gluten free showcase in the grocery section.

Please visit booth #5515 to sample Saffron Road’s new globally-inspired snacks, simmer sauces and entrees. While at the booth, be sure to ask the Saffron Road team about their new line of Chapatti Wraps coming to market soon.

“Our new World Cuisine products are ideal for retailers who wish to tap into consumers’ growing desire for healthier gourmet snack and meal options, both in the frozen and shelf stable aisles of their stores. These imaginative All-Natural products provide consumers with a bit of adventure and refreshing culinary excellence, while further delivering on Saffron Road’s passionate dedication to natural foodies’ appetite for organic and Non-GMO Verified products,” says Adnan Durrani, Chief Executive Officer.