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Saffron Road Introduces New Korean Line

Brand Expands World Cuisine Offerings with Authentic Frozen Entrees and Tacos

STAMFORD, Conn. (March 4, 2014) – Today, Saffron Road™ is introducing a new line of frozen meals and tacos inspired by traditional Korean cuisine, making the packaged food brand of American Halal Co. one of the first to bring Korean frozen entrees to the all-natural premium category.

The launch comes as part of the brand’s commitment to bringing globally-inspired cuisine to Americans. Like all Saffron Road products, the frozen entrees and tacos were created with the utmost commitment to authenticity, quality and taste and capitalize on the growing popularity of ethnic flavors in the U.S.

“Saffron Road understands the desire for authentic world cuisine that captures cultural tastes and encourages culinary exploration,” says Adnan Durrani, founder and CEO of Saffron Road. “Our new Korean products will excite taste buds and fulfill Americans’ appetite for high-quality food they can trust and feel good about.”

The frozen meals, including Beef Bulgogi, Bibimbop with Beef, Gochujang Chicken and Bibimbop with Tofu, are influenced by traditional Korean recipes and boast high-quality ingredients consistent with Saffron Road’s standards of excellence. Two dishes use pasture-raised beef with no artificial hormones, marking the brand’s first time introducing beef products. The third dish uses vegetarian-fed and humanely-raised chicken, and the fourth – a vegan option – uses organic tofu. Other key flavors include a Gochujang sauce, which adds an intriguing blend of sweet, sour and spice to each bite, and a Bulgogi sauce, which combines a sweet, smoky taste with the punchiness of ginger and garlic. The line also incorporates a fruity, flavorful red pepper from Korea.

“Saffron Road’s new Korean-style products are American cuisine at its best – each dish forges together diverse international flavors, spices and sauces from different corners of the globe to make something truly memorable and uniquely American.” says Jack Acree, Executive Vice President of Saffron Road.

The frozen tacos, including a Korean-style chicken taco and a Korean tofu taco, pack colorful vegetables and a homemade slaw into an organic corn tortilla. Both come in a striking taco truck-shaped package revealing their street food roots.

The Korean entrees and tacos are halal-certified and certified gluten-free. Consumers can find them in the frozen aisle exclusively at Whole Foods Market® (WFM) nationwide for the suggested retail price of $5.99 and $3.99, respectively.

“Whole Foods Market has been working with Saffron Road for a while to develop great tasting products that not only meet halal dietary needs, but are also tasty enough for everyone to enjoy,” says Dwight Richmond, Whole Foods Market global grocery purchasing coordinator.  “We are always looking to offer our shoppers fresh flavors and new products they simply can’t find anywhere else, and Saffron Roads’ frozen tacos and entrees certainly fit the bill.”