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Saffron Road Introduces New Korean Line at Natural Products Expo West

Brand Expands World Cuisine Offerings with Authentic Frozen Entrées and Tacos

STAMFORD, Conn. (March 6, 2014) – At this year’s Expo West Tradeshow, Saffron Road™ will showcase their new line of frozen traditional Korean cuisine. This new line makes the packaged food brand of American Halal Co. one of the first to bring Korean frozen entrées to the all-natural premium category.

The new entrées come as part of the brand’s commitment to bringing globally-inspired cuisine to Americans. Like all Saffron Road products, the frozen entrées and tacos were created with the utmost commitment to authenticity, quality and taste and capitalize on the growing popularity of ethnic flavors in the U.S.

“Saffron Road understands the desire for authentic world cuisine that captures cultural tastes and encourages culinary exploration,” says Adnan Durrani, founder and CEO of Saffron Road. “Our new Korean products will excite taste buds and fulfill Americans’ appetite for high-quality food they can trust and feel good about.”

The frozen meals, including Beef Bulgogi, Bibimbop with Beef, Gochujang Chicken and Bibimbop with Tofu, are influenced by traditional Korean recipes and boast high-quality ingredients consistent with Saffron Road’s standards of excellence. Two dishes use pasture-raised beef with no artificial hormones, marking the brand’s first time introducing beef products. The third dish uses vegetarian-fed and humanely-raised chicken, and the fourth – a vegan option – uses organic tofu. Other key flavors include a Gochujang sauce, which adds an intriguing blend of sweet, sour and spice to each bite, and a Bulgogi sauce, which combines a sweet, smoky taste with the punchiness of ginger and garlic. The line also incorporates a fruity, flavorful red pepper from Korea.

“Saffron Road’s new Korean-style products are American cuisine at its best – each dish forges together diverse international flavors, spices and sauces from different corners of the globe to make something truly memorable and uniquely American.” says Jack Acree, Executive Vice President of Saffron Road.

The frozen tacos, including a Korean-style chicken taco and a Korean tofu taco, pack colorful vegetables and a homemade slaw into an organic corn tortilla. Both come in a striking taco truck-shaped package revealing their street food roots.

Saffron Road will have a significant presence this year at Expo West. On Thursday – March 6 at 11:00 a.m., Saffron Road’s Executive Vice President Jack Acree will give a presentation titled, “Muslim Market: Marketing Halal Values for the Emerging Multi-Cultural Shopper at the Retail Shelf” discussing the emerging Halal market in natural products. Saffron Road will also be showcasing its products and sampling many items, including the new Korean Entrées at Booth #5100.

The Korean entrees and tacos are halal-certified and certified gluten-free. Consumers can find them in the frozen aisle starting May 1st nationwide for the suggested retail price of $5.99 and $3.99, respectively.

For more information about Saffron Road’s new Korean products, please visit saffronroadfood.com. You can also follow the brand on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood or on Pinterest at pinterest.com/saffronroadfood.