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Saffron Road Introduces Two New Globally-Inspired Chickpea Flavors

Brand Expands Guilt-Free Snacking Offerings with Korean BBQ and Chipotle Crunchy Chickpeas

STAMFORD, Conn. (April 2, 2014) – Today, Saffron Road™ is announcing two new flavors of their existing   line of globally-inspired Crunchy Chickpea snacks, Korean BBQ and Chipotle. Inspired by the world’s greatest cuisines, Saffron Road’s Crunchy Chickpeas are seasoned with a heavenly mixture of spices – adding flavor and kick to a popular go-to snack. The two new flavors join previously available flavors Wasabi, Falafel and Bombay Spice. The entire line of Crunchy Chickpea snacks are made with organic chickpeas and are certified gluten-free. These two new flavors also add to the brand’s growing assortment of Non-GMO Project Verified products – now totaling 15 Verified products. As with all Saffron Road products, the Crunchy Chickpea snacks are made with all-natural ingredients and are Halal certified.

The new on-the go snacks offer consumers a protein-rich snacking option that measure up to Saffron Road’s high standard of quality and taste. Both flavors are full of spice and are ideal for that mid-afternoon pick-me-up. Of special note to snackers, each one ounce serving of Saffron Road Chickpea Snacks contains five grams of protein and only 2.5 grams of fat – a rare occasion where there is more protein than fat in a snack food.

  • Korean BBQ: The Korean BBQ Crunchy Chickpeas contain the perfect combination of sweet and spicy flavoring. The organic chickpeas combine with a Korean bulgogi marinade, which consists of soy sauce, pear juice, sesame oil, garlic and red pepper, to create a powerful taste.
  •  Chipotle:  Chipotles are made with patience by smoking-dry jalapeño peppers.  Saffron Road’s Chipotle Chickpeas deliver a kick of Mexican heat with each bite providing consumers with the perfect guilt-free snacking solution packed with flavor.

“Saffron Road continues to uphold our commitment to bringing globally inspired flavors to American consumers,” says Adnan Durrani, founder and CEO of Saffron Road. “As consumers palates become more sophisticated, we believe these rich, global flavors will appeal to a wide variety of natural food consumers. Our Crunchy Chickpeas offer people a nutritious snack while also fulfilling their need for culinary exploration.”

Customers can find the new Crunchy Chickpeas at Whole Foods Market’s dry goods or snack aisles for the suggested retail price of $4.49.

For more information about Saffron Road’s new Chickpea flavorings, please visit saffronroadfood.com. You can also follow the brand on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood or on Pinterest at pinterest.com/saffronroadfood.