Saffron Road Introduces Two New Globally-Inspired Chickpea Flavors

Brand Expands Guilt-Free Snacking Offerings with Korean BBQ and Chipotle Crunchy Chickpeas

STAMFORD, Conn. (April 2, 2014) – Today, Saffron Road™ is announcing two new flavors of their existing   line of globally-inspired Crunchy Chickpea snacks, Korean BBQ and Chipotle. Inspired by the world’s greatest cuisines, Saffron Road’s Crunchy Chickpeas are seasoned with a heavenly mixture of spices – adding flavor and kick to a popular go-to snack. The two new flavors join previously available flavors Wasabi, Falafel and Bombay Spice. The entire line of Crunchy Chickpea snacks are made with organic chickpeas and are certified gluten-free. These two new flavors also add to the brand’s growing assortment of Non-GMO Project Verified products – now totaling 15 Verified products. As with all Saffron Road products, the Crunchy Chickpea snacks are made with all-natural ingredients and are Halal certified.

The new on-the go snacks offer consumers a protein-rich snacking option that measure up to Saffron Road’s high standard of quality and taste. Both flavors are full of spice and are ideal for that mid-afternoon pick-me-up. Of special note to snackers, each one ounce serving of Saffron Road Chickpea Snacks contains five grams of protein and only 2.5 grams of fat – a rare occasion where there is more protein than fat in a snack food.

  • Korean BBQ: The Korean BBQ Crunchy Chickpeas contain the perfect combination of sweet and spicy flavoring. The organic chickpeas combine with a Korean bulgogi marinade, which consists of soy sauce, pear juice, sesame oil, garlic and red pepper, to create a powerful taste.
  •  Chipotle:  Chipotles are made with patience by smoking-dry jalapeño peppers.  Saffron Road’s Chipotle Chickpeas deliver a kick of Mexican heat with each bite providing consumers with the perfect guilt-free snacking solution packed with flavor.

“Saffron Road continues to uphold our commitment to bringing globally inspired flavors to American consumers,” says Adnan Durrani, founder and CEO of Saffron Road. “As consumers palates become more sophisticated, we believe these rich, global flavors will appeal to a wide variety of natural food consumers. Our Crunchy Chickpeas offer people a nutritious snack while also fulfilling their need for culinary exploration.”

Customers can find the new Crunchy Chickpeas at Whole Foods Market’s dry goods or snack aisles for the suggested retail price of $4.49.

For more information about Saffron Road’s new Chickpea flavorings, please visit saffronroadfood.com. You can also follow the brand on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood or on Pinterest at pinterest.com/saffronroadfood.

Saffron Road Introduces New Korean Line at Natural Products Expo West

Brand Expands World Cuisine Offerings with Authentic Frozen Entrées and Tacos

STAMFORD, Conn. (March 6, 2014) – At this year’s Expo West Tradeshow, Saffron Road™ will showcase their new line of frozen traditional Korean cuisine. This new line makes the packaged food brand of American Halal Co. one of the first to bring Korean frozen entrées to the all-natural premium category.

The new entrées come as part of the brand’s commitment to bringing globally-inspired cuisine to Americans. Like all Saffron Road products, the frozen entrées and tacos were created with the utmost commitment to authenticity, quality and taste and capitalize on the growing popularity of ethnic flavors in the U.S.

“Saffron Road understands the desire for authentic world cuisine that captures cultural tastes and encourages culinary exploration,” says Adnan Durrani, founder and CEO of Saffron Road. “Our new Korean products will excite taste buds and fulfill Americans’ appetite for high-quality food they can trust and feel good about.”

The frozen meals, including Beef Bulgogi, Bibimbop with Beef, Gochujang Chicken and Bibimbop with Tofu, are influenced by traditional Korean recipes and boast high-quality ingredients consistent with Saffron Road’s standards of excellence. Two dishes use pasture-raised beef with no artificial hormones, marking the brand’s first time introducing beef products. The third dish uses vegetarian-fed and humanely-raised chicken, and the fourth – a vegan option – uses organic tofu. Other key flavors include a Gochujang sauce, which adds an intriguing blend of sweet, sour and spice to each bite, and a Bulgogi sauce, which combines a sweet, smoky taste with the punchiness of ginger and garlic. The line also incorporates a fruity, flavorful red pepper from Korea.

“Saffron Road’s new Korean-style products are American cuisine at its best – each dish forges together diverse international flavors, spices and sauces from different corners of the globe to make something truly memorable and uniquely American.” says Jack Acree, Executive Vice President of Saffron Road.

The frozen tacos, including a Korean-style chicken taco and a Korean tofu taco, pack colorful vegetables and a homemade slaw into an organic corn tortilla. Both come in a striking taco truck-shaped package revealing their street food roots.

Saffron Road will have a significant presence this year at Expo West. On Thursday – March 6 at 11:00 a.m., Saffron Road’s Executive Vice President Jack Acree will give a presentation titled, “Muslim Market: Marketing Halal Values for the Emerging Multi-Cultural Shopper at the Retail Shelf” discussing the emerging Halal market in natural products. Saffron Road will also be showcasing its products and sampling many items, including the new Korean Entrées at Booth #5100.

The Korean entrees and tacos are halal-certified and certified gluten-free. Consumers can find them in the frozen aisle starting May 1st nationwide for the suggested retail price of $5.99 and $3.99, respectively.

For more information about Saffron Road’s new Korean products, please visit saffronroadfood.com. You can also follow the brand on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood or on Pinterest at pinterest.com/saffronroadfood.

 

Saffron Road Introduces New Korean Line

Brand Expands World Cuisine Offerings with Authentic Frozen Entrees and Tacos

STAMFORD, Conn. (March 4, 2014) – Today, Saffron Road™ is introducing a new line of frozen meals and tacos inspired by traditional Korean cuisine, making the packaged food brand of American Halal Co. one of the first to bring Korean frozen entrees to the all-natural premium category.

The launch comes as part of the brand’s commitment to bringing globally-inspired cuisine to Americans. Like all Saffron Road products, the frozen entrees and tacos were created with the utmost commitment to authenticity, quality and taste and capitalize on the growing popularity of ethnic flavors in the U.S.

“Saffron Road understands the desire for authentic world cuisine that captures cultural tastes and encourages culinary exploration,” says Adnan Durrani, founder and CEO of Saffron Road. “Our new Korean products will excite taste buds and fulfill Americans’ appetite for high-quality food they can trust and feel good about.”

The frozen meals, including Beef Bulgogi, Bibimbop with Beef, Gochujang Chicken and Bibimbop with Tofu, are influenced by traditional Korean recipes and boast high-quality ingredients consistent with Saffron Road’s standards of excellence. Two dishes use pasture-raised beef with no artificial hormones, marking the brand’s first time introducing beef products. The third dish uses vegetarian-fed and humanely-raised chicken, and the fourth – a vegan option – uses organic tofu. Other key flavors include a Gochujang sauce, which adds an intriguing blend of sweet, sour and spice to each bite, and a Bulgogi sauce, which combines a sweet, smoky taste with the punchiness of ginger and garlic. The line also incorporates a fruity, flavorful red pepper from Korea.

“Saffron Road’s new Korean-style products are American cuisine at its best – each dish forges together diverse international flavors, spices and sauces from different corners of the globe to make something truly memorable and uniquely American.” says Jack Acree, Executive Vice President of Saffron Road.

The frozen tacos, including a Korean-style chicken taco and a Korean tofu taco, pack colorful vegetables and a homemade slaw into an organic corn tortilla. Both come in a striking taco truck-shaped package revealing their street food roots.

The Korean entrees and tacos are halal-certified and certified gluten-free. Consumers can find them in the frozen aisle exclusively at Whole Foods Market® (WFM) nationwide for the suggested retail price of $5.99 and $3.99, respectively.

“Whole Foods Market has been working with Saffron Road for a while to develop great tasting products that not only meet halal dietary needs, but are also tasty enough for everyone to enjoy,” says Dwight Richmond, Whole Foods Market global grocery purchasing coordinator.  “We are always looking to offer our shoppers fresh flavors and new products they simply can’t find anywhere else, and Saffron Roads’ frozen tacos and entrees certainly fit the bill.”

Saffron Road Products Earn Non-GMO Project Verification

Frozen Entrées, Thai Basil Chili Tofu & Manchurian Dumplings as well as Simmer Sauces, Lemongrass Basil & Tikka Masala are Now Verified Non-GMO

Stamford, Conn. – February 28, 2014 – Saffron Road, the fastest-growing brand of natural frozen entrées according to SPINS, a leading information provider for the Natural and Specialty Products Industry (SPINSscan Natural, 24 Weeks Ending January 18, 2014), is pleased to announce Non-GMO verification of four additional products including two frozen entrées: Thai Basil Chili Tofu and Manchurian Dumplings, as well as its Tikka Masala and Lemongrass Basil Simmer Sauces.

“We’re pleased to be able to add the Verification Seal to these top-selling products. Saffron Road has always upheld a commitment to ethical consumerism,” said Saffron Road’s Executive Vice President, Jack Acree.  “Earning the Non-GMO Verification upholds our brand’s commitment to providing only the highest-quality foods and complete transparency to our consumers.”

Consumers will soon be able to find the Non-GMO Verification seal on the packaging on each of the four products. The new products add to the growing list of Non-GMO Verified Saffron Road products available including its complete line of Crunchy Chickpea Snacks, four additional simmer sauces, the Chana Saag Chapatti Wrap, as well as the company’s Chana Saag frozen entrée, which marked the first frozen entrée in the world to be Non-GMO Verified. Today, Saffron Road has 15 products which have been Verified by the Non-GMO Project.

Saffron Road’s products are available nationally at more than 7,000 leading natural and supermarket grocery stores.

Saffron Road Food Selects Cone Communications as AOR

New York (February 21, 2014) —After conducting a six month creative account review, Cone Communications (Cone) was selected as agency of record by Saffron Road Food, producer of all-natural, halal-certified world cuisine and a leading new brand in the natural frozen entrée category.

Saffron Road is seeking to scale its stellar growth by embarking on public relations brand strategy to build stronger consumer awareness, and highlight its mindful social mission around ethical consumerism. As part of the assignment, Cone will strengthen the brand’s communications foundation and raise its share of voice through media relations and influencer programs. Adnan Durrani, Saffron Road founder and a longtime social entrepreneur in the food space, and Jack Acree, executive vice president, will serve as thought leaders on industry trends and topics including Americans’ emerging demand for values-based and family-farmed sustainable food systems, sourcing and non-GMO standards, transparent labeling and third-party-certifications.

“Saffron Road is at the intersection of Americans’ demand to consume pure, higher-quality foods and to know exactly what they are eating,” said Byron Calamese, managing director of Cone’s New York office. “We believe they have a great story to tell and feel privileged to help them grow the brand.”

“Saffron Road is on a fast track as one of the highest growth natural brands in the US today. As our distribution in mainstream retail stores increases exponentially this year, we wanted to engage the Saffron Road brand with consumers at multiple levels of media and PR. Cone demonstrated a deep understanding of the inspiration behind Saffron Road’s culinary excellence, ethnic authenticity, and our dedicated social values. We feel enthusiastic about the agency’s fresh approach and Cone’s depth and experience in our space. We are thrilled to be partnering with them, to scale Saffron Road’s next phase of continued success,” said Durrani.

Saffron Road Awarded Best Halal Food Company at the 2013 Islamic Economy Summit

Stamford, CT November 26, 2013Saffron Road, the packaged food brand of American Halal Co., was awarded Best Halal Food Company in the World at the prestigious Global Islamic Economy Summit (GIES) in Dubai, U.A.E. yesterday.  The GIES is the equivalent of the Global Economic Forum of the Middle East and is facilitated by the Dubai Chamber of Commerce and Thomson Reuters as the world’s leading Islamic economy conference. The award was bestowed on American Halal’s CEO, Adnan Durrani, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, where 2,500 registrants were in attendance at the Jumeirah Arena Ballroom in Dubai.  The Award celebrates global emerging companies that have demonstrated significant social and business impact and have inspired a new generation of leaders. Saffron Road was selected from a competitive list of applicants from over 30 countries.

Adnan Durrani commented by saying, “We are so honored at American Halal to achieve the utmost level of global accolades by His Majesty Sheikh Maktoum and the Global Islamic Economy Summit.  I am so proud of our team at Saffron Road for our dedication to Halal values that not only meet the needs of the wider Muslim community, but are also being applauded around the world for our steadfast purity and excellence.  On the heels of Saffron Road winning Best Halal Product in the World at the World Halal Forum in 2011, in just a short period of time our impact on the global stage has been remarkable.”

The keynote speaker of the GIES Mark Mobius, Chairman of the famous Templeton Funds, espoused the huge economic power that Islamic economies and Muslim consumers have on the world economy.

The Islamic economies of the world represent more than $8 trillion in GDP, and a 1.6 billion population growing at double the rate of the global population.  Disposable income for the Islamic economy is estimated at $4.8 billion—and with  62% of the population under the age of 30, the next generation of Muslims are increasingly asserting their Islamic sensitivities with respect to everything from food preferences to banking and finance, to fashion, cosmetics, travel and healthcare.

Mr. Durrani is also a speaker at the conference on a panel titled, “Halal to Wholesome—Transforming Values to Global Appeal.”

Saffron Road Introduces New Dessert Mini Tarts for Easy Holiday Entertaining

Decadent Dessert Line available Exclusively at Whole Foods Market®

Stamford, CT – November 7th, 2013 – Saffron Road™, the packaged food brand of American Halal Co., is delighted to announce the launch of their new line of Dessert Mini Tarts at Whole Foods Market (WFM) nationally this month. These bite-size delicacies are inspired by the irresistible flavors of India, South America and France. Saffron Road’s new Mini Tarts make entertaining guests quick and easy as they require no baking and practically no preparation – simply take the Tarts out of the freezer to defrost and then serve. Given their mini size, each guest can decide how much they’d like to eat and not feel guilty about eating too much or leaving a large amount of their dessert on the plate.

Saffron Road’s epicurean dessert line, which is in premium packaging adorned with gold embossed lettering, includes:

Kashmiri Lemon Ginger – Made with creamy Shrikand, a delicious hand-crafted yogurt cheese formed from strained Dahi, swirled with tangy lemons and fresh puréed ginger.

Chocolate Coconut Cheesecake with Fair Trade Chocolate – Made with wondrous Fair Trade chocolate and coconut shavings to create a cheesecake beyond compare.

Salted Caramel Cheesecake – Rich, creamy cheesecake featuring the delightful dance of sweet caramel with the counterpoint of natural French sea salt.

“We’re very excited to introduce these sophisticated delicacies inspired by the world’s best ingredients and traditions,” says Adnan Durrani, CEO of Saffron Road. “Featuring Shrikand, a strained Yogurt cheese from India, Fair Trade chocolate from South America, and French sea salt, we ventured from exotic tastes across three continents to bring Saffron Road’s customers these unique World Cuisine epicurean treats. These elegant Mini Tarts will bring cheer and adventure into American homes for the Holidays.”

“Saffron Road’s decadent new Mini Tarts are perfect for social gatherings and for holiday parties, especially since they are so easy to just thaw and serve. All of Saffron Road’s innovation, product development, consumer and community outreach, and stellar success is a direct result of our win-win partnership with the Whole Foods Market Global Team and we look forward to our further mutual success with this new line at Whole Foods Market,” commented Executive Vice President of Saffron Road, Jack Acree.

“From the day we first started carrying Saffron Road’s products, they’ve delivered fresh ideas and new flavors that our shoppers really love and can’t find anywhere else,” said Dwight Richmond, Global Grocery Purchasing Coordinator for Whole Foods Market. “These new Mini Tarts will be a great addition to any holiday table.”  

Consumers can find the new Mini Tarts at Whole Foods Market stores’ frozen aisles for the suggested retail price of $8.99 each.

Saffron Road Introduces First-of-its-Kind All Natural Lamb Broth

 New Item Debuts Exclusively at Whole Foods Market®

Stamford, CT – November 5th, 2013Saffron Road, the packaged food brand of American Halal Co., is launching a premium all- natural, Halal Certified, gluten free Lamb Broth nationally at Whole Foods Market (WFM) stores this month. Saffron Road’s Classic Culinary Lamb Broth celebrates the chef’s tradition of using culinary ingredients and kettle cooking – in particular, by incorporating pasture raised 100% vegetarian-fed lamb with hearty vegetables and rich, flavorful herbs, providing three grams of protein per serving. Saffron Road currently has three other broths in distribution, but the new lamb broth would not exist without the support and guidance of Whole Foods Market. The first-of-its-kind lamb broth will join the three other Saffron Road broths: Artisan Roasted Chicken Broth, Traditional Low Sodium Chicken Broth, and Classic Culinary Vegetable Broth.

Whether used with vegetables, in making homemade stews, soups and sauces, or to liven up leftovers, these culinary inspired broths enable consumers to add rich flavor to their own recipes. In addition to being a delicious time-saver, studies by the Weston Price Foundation show that Saffron Road’s broths can promote good digestion, strengthen joints and increase respiratory health.

“Saffron Road just set another unprecedented milestone – we are the first Halal lamb broth to be sold in the high-end Tetra package, which we believe is healthier than the mainstream soup can containers or stock cubes,” says Adnan Durrani, CEO of Saffron Road. “With the guidance of the Global Grocery Team at Whole Foods Market, we took that innovation up a notch further in culinary excellence; all of our broths also use a very delicate brew of pure Halal antibiotic free gelatin and naturally vitamin-infused herbs and roasted vegetables, bringing an unmatched robust flavor and quality to our broths that home chefs can really celebrate. Our consumers have been eagerly requesting a Saffron Road Lamb Broth, so we are thrilled to be able to meet this need.”

“The popularity of our broths has been growing over time, as they have won awards and grown in consumer acceptance. Being able to partner with Whole Foods Market on such a unique and delicious item has been a great partnership – and just in time for the busy Holiday cooking season.” added Jack Acree, Executive Vice President of Saffron Road.

“Our shoppers look to Whole Foods Market to find top quality products that they simply can’t find anywhere else, so we’re thrilled to be the only retailer offering Saffron Road’s new Lamb Broth,” said Dwight Richmond, global grocery purchasing coordinator for Whole Foods Market. “Saffron Road has consistently delivered fresh ideas and new flavors for our shoppers to enjoy and we’re confident the new broths will be a bit hit, too.”

The new Lamb Broth is currently available exclusively at select Whole Foods Market stores at the suggested retail price of $4.99.

Saffron Road’s New Simmer Sauces Score Major Win at 2013 Summer Fancy Food Show

Stamford, CT – July 25th, 2013Saffron Road, the flagship premium brand of American Halal Co., won enormous accolades at the 2013 Summer Fancy Food show in New York City, the largest trade show in North America for natural and specialty foods and beverages, with 180,000 specialty products from more than 2,400 food manufacturers. At the Fancy Food Show, which was held for the 59th year during the first week of July at the Jacob Javits Center, Saffron Road debuted its new line of authentic Simmer Sauces, which included: Harissa, Korean Stir-Fry, and Thai Red Curry.

A seasoned panel of judges for the Fancy Food Show, known as the show’s official “trendspotters”, cited a few select products (from over 180,000 products) as the leaders of the “Top Five Food Trends” for 2013-2014. Saffron Road’s new Non-GMO Project Verified Simmer Sauces were recognized as being the top new trend for “Global Meal Starters.”

“We couldn’t be more proud of our culinary team’s major win here for our new Asian Simmer Sauce line. The Fancy Food Show and NASFT’s selection of our Korean Stir-Fry and Thai Red Curry Simmer Sauce as the best Global Meal Starter is a huge validation of Saffron Road Team’s exceptional and truly authentic culinary excellence in creating, innovating, and inspiring the new Asian/Korean category. Not only did we set the bar much higher with a new gold standard for authentic Asian sauces, but I am most proud that we were able to certify these as Non-GMO Project Verified and make sure that all our Simmer Sauces are 100% made in the USA. Given July 4th marks Saffron Road Brand’s 3 year anniversary, we are a true-blue Americana brand,” stated Adnan Durrani, CEO of American Halal Co.   “In 2014, we intend to innovate and further inspire the Asian/Korean segment, so our consumers can look forward to being further enlightened on their journey on the Saffron Road.”

Jack Acree commented by saying, “This is such an exciting category for us. We have seen in-store turns increase dramatically as a result of the Single Use Pouch combined with our Culinary Excellence. It was great to get additional validation from the press and attendees.

Saffron Road Announces More Products and Wider Retail Availability for Ramadan

Enhanced Focus on One of Its Core Consumer Groups, American Muslims

Stamford, CT – July 8, 2013 – Though only in its third year, American Halal Company, Inc.’s brand, Saffron Road, has already established itself as an innovator in addressing the unmet needs of the American Muslim consumer market. In preparation for the month-long Islamic holiday, Ramadan, Saffron Road has significantly augmented its product lines and dramatically expanded its retail distribution nationally to better serve its Halal consumers. In less than three years, Saffron Road has gone from four initial Certified Halal products at inception, to nearly 40 Certified Halal products sold nationally today.

Saffron Road recently launched 3 new World Cuisine Simmer Sauces, ideal for quick meal preparation during Ramadan. These new Non-GMO Project Verified flavors are Korean Stir Fry, Thai Red Curry, and Harissa. The entire assortment of Saffron Road products will be on sale in over 6,000 stores during Ramadan including Whole Foods Market (during July), Kroger (during August), Publix (during July), Fairway, H.E.B and Central Market (during July), Harris Teeter (during July), Natural Grocers by Vitamin Cottage (during July), Cost Plus World Market (during July), and Sprouts (during July & August) and most independent stores where Saffron Road is carried (during July). The Saffron Road team hopes the increased retail availability paired with targeted promotions during Ramadan will incentivize Muslim shoppers to go in their local stores to purchase Saffron Road’s Halal products for festive gatherings during Ramadan, including iftars or the daily traditional breaking of the fasts at sundown.

“We believe Ramadan is an especially relevant time for brands and major retailers to connect emotionally with American Muslim consumers who so often have very few Halal food options at their disposal,” says Adnan Durrani, CEO of American Halal Company, Inc.” As I like to convey to our retail partners, the blessing of Ramadan for them is like 30 Thanksgivings in a row – quite a windfall for any major supermarket!  American Muslims have over $170 billion in annual consumer buying power. Major marketing research firms like Ogilvy and Gallop have now confirmed that American Muslims have over 70% brand loyalty, and retailers and consumers brands can easily boost that to 95% during Ramadan by even the smallest gesture of compassion to this un-served and disenfranchised consumer segment by offering Halal relevancy during their holiest month. We’re thrilled to provide even more quality Halal products that fit into our consumers’ lifestyles, adhere to their dietary principles, and are available nationally at major supermarket stores around the country,” continues Durrani.

Saffron Road and its retail partners have already experienced first hand the benefits of marketing to Muslims. Last year during Ramadan, the brand increased its sales by 200% during the month of Ramadan alone. “Our proven success further demonstrates the validity of the Muslim market and continues to be a win-win, not only for our brand, but for our many retail partners as they are able to tap into a new and growing consumer base,” says Jack Acree, Executive Vice President of American Halal Company, Inc.

In addition to sale promotions with its retail partners during Ramadan, Saffron Road will be sharing a series of resources for Muslim consumers preparing for Ramadan, such as recipes and giveaways in collaboration with Halal food experts, Fauzia’s Kitchen Fun and MarocMama. Also collaborating with Saffron Road during Ramadan is global media commentator, The Muslim Guy, who is a regular weekly commentator on NPR’s show “Tell Me More” with Michel Martin, as well as a frequent guest on CNN. His Twitter account was named by The Huffington Post as one of the top 12 Muslim Twitter Accounts in the world. Saffron Road is excited about bringing on Mr. Iftikhar as its newest Brand Ambassador to even more deeply engage the American Muslim and non-Muslim followers during Ramadan.

Saffron Road will continue to incorporate a philanthropic aspect to its campaign supporting its charity partners, Whole Planet Foundation and The International Federation of Red Cross and Red Crescent Societies (IFRC). Stay tuned to the Saffron Road Facebook and Twitter pages during Ramadan to keep up-to-date on the brand’s activities and promotions.

All of Saffron Road’s products are Certified Halal by the Islamic Food and Nutrition Council of America (IFANCA).

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