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Saffron Road’s Management and Directors are pioneers in the natural and organic food movement and have exercised great care to ensure that our products are deliciously natural. All of our meat is sourced from small farm operations that treat the animal humanely and never use antibiotics and growth hormones. Even our Basmati rice is selectively hand-picked from farmers who share our sustainable “tayeeb” values.
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Bob Burke, Board of DirectorsAs a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most channels and classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, branding and trade spending management. He is also the co-author and co-publisher of the Natural Products Field Manual, Fifth Edition and The Sales Manager’s Handbook. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.

Clients: Have had the privilege of working with and learning from exciting companies such as: Annie’s Homegrown, Oregon Chai, Snyder’s of Hanover, United Natural Foods, No Pudge!, Kraft Foods, Bayer Consumer Care Division, ConAgra, Kellogg’s, General Mills, Stacy’s Pita Chips, Kettle Cuisine, Small Planet Foods, New Hope Natural Media, Bushes Beans, Equal Exchange, Nantucket Offshore/Stirrings, Immaculate Baking, Dr. Bronner’s Magic Soaps, Dancing Deer Bakery, The Natural Dentist, Rice Select, EcoFish, PMO Wildwood, S.C. Johnson, Blake’s All Natural Foods, Megafood/BioSan, Mighty Leaf Tea, Lesser Evil Snack Co., Theo Chocolate, The Jane Goodall Institute, Kashi, Project 7, Vermont Butter and Cheese, Yoghund, Bord Bia, American Halal, Orgain, Turtle Island, the W.K. Kellogg Foundation, Bausch + Lomb, Boehringer Ingleheim, Harbar, LLC, Rhino Foods, Stonehouse 27, Pfizer and others.

He currently serves as an outside director for Stonyfield Farm, EcoFish, Nutrabella, and American Halal. He is a former director of Equal Exchange, Stirrings, LLC, Pulmuone-Wildwood and the NASFT – National Association for the Specialty Food Trade. He also serves on the Editorial Advisory Board of Nutrition Business Journal. He is also on the board of directors of the Boy’s and Girl’s Club of Lawrence, Massachusetts.

Bob was named one of the “Top 25 Business Builders of the Natural Products Industry for the last 25 years” by Natural Foods Merchandiser Magazine.

Bob has been qualified as an expert witness in federal court on the subject of the sales and marketing of natural, organic and specialty products.

Bob has delivered presentations, seminars and moderated panels at leading trade shows and conferences such as Natural Products Expo East & West, The NASFT’s Winter and Summer Fancy Food Shows, OTA’s “All Things Organic Trade Show and Conference”, Natural Products Europe in London, Bord Bia in Dublin, Canadian Consulates in Boston and Chicago, Kosherfest in New York, The Soyfoods Conference, Agrifood Trade Services in Nova Scotia, Saskatoon and Quebec, the CHFA Expo East in Toronto, the Global Access Advisors conference in Melbourne, Australia and has been a featured trainer and speaker at Management Venture Institute forums. He is also a presenter and panelist at the Stonyfield Entrepreneurial Institute Boot Camp. He authored the NASFT’s White Paper on Trade Promotion.

Bob also runs full day seminars on “Becoming a more Effective Sales Manager in the Natural and Specialty Channel” and “Financing your Natural and Specialty Products Company.”

Contact: 978-975-9902; Bob@NaturalConsulting.com

8 Cobblestone Lane, Andover, MA 01810

Websites: www.NPCInstitute.com www.NaturalConsulting.com

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