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Saffron Road’s Management and Directors are pioneers in the natural and organic food movement and have exercised great care to ensure that our products are deliciously natural. All of our meat is sourced from small farm operations that treat the animal humanely and never use antibiotics and growth hormones. Even our Basmati rice is selectively hand-picked from farmers who share our sustainable “tayeeb” values.
Kate Pearson, Senior Marketing Manager


Kate Pearson joined the American Halal team, as the Marketing & Logistics Manager. Although new to the natural foods industry, Kate has a strong background in growing premium brands, such as Saffron Road, through marketing, organizing impactful trade shows, coordinating profitable retail promotions and in-store demos, and new product development initiatives. While she was at Simone Pérèle in NYC, she launched their successful merchandiser programs at high end retail stores like Neiman Marcus, Bloomingdale’s, and Nordstrom, while also creating and executing programs at their key retail accounts and independent retailers. Transitioning from the H.B.A. industry in NYC, Kate has eagerly channeled her well developed quantitative skills and retail consumer experience, into Saffron Road’s world of natural foods, and her positive contributions to the Company are already being demonstrated. Kate received an undergraduate degree in Public Relations & Consumer Studies from Virginia Polytechnic Institute and State University.
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