Saffron Road’s Management and Directors are pioneers in the natural and organic food movement and have exercised great care to ensure that our products are deliciously natural. All of our meat is sourced from small farm operations that treat the animal humanely and never use antibiotics and growth hormones. Even our Basmati rice is selectively hand-picked from farmers who share our sustainable “tayeeb” values.
Todd Tolboe, Director of Sales
With over 20 years in the CPG food industry, Todd Tolboe is leading our West Coast sales efforts as our Western Regional Manager. Todd has a proven track record of success with leading food giants like Kraft Foods and Hain Celestial, as well as top natural food brands such as Annie Chun’s, Tasty Bite, and Nest-Collective. Most recently he was Director of Sales, Western Region, at Nest-Collective; the parent company of the brands Plum Organics and Revolution Foods, which are focused on organic baby, toddler and kids foods, with strong distribution and shelf presence in some of America’s top retail chains, such as Whole Foods, Wegmans, Target, Babies R Us and online store Amazon.com. During Todd’s one year tenure at Nest, their total sales increased by over 75%, with Todd’s expanding national distribution for 8 new items into 11 new retail store chains encompassing over 2,000 new stores in only 3 months.
Before Nest-Collective, Todd was the Director of Sales for Annie Chun’s, the premium and all natural Asian entrees, soups, noodle brand. While at Annie Chun’s, he directed sales of their natural soup and all natural noodle segments as well as rolling out their new frozen entrée product line in 2009, exceeding forecasted sales by 45%. Prior to Annie Chun’s, Todd was the National Sales Manager for Tasty Bite, the leading shelf stable Indian entree brand in the U.S. Todd oversaw the launch of over 18 new products for Tasty Bite and secured national distribution in over 5,000 retail stores. Under his sales leadership, Tasty Bite grew over 110% in multiple channels of trade, including Costco, Kroger, Whole Foods Market, Harris Teeter, etc.
Todd lives in Clackamas County, OR with his wife and two children. While they decide what to raise on the property, Todd tries to keep up with the kids sporting events and outdoor activities. He also stays involved with both community and industry associations. Idle time is non-existent!