Sauté, Simmer & Serve Your Way to Authentic World Cuisine in Minutes — Saffron Road Launches Four New World Cuisine Simmer Sauces at Whole Foods Market®
Stamford, CT – April 12, 2012 – Saffron Road™, the packaged food brand of American Halal Co., will begin shipping four All Natural, Halal Certified, Gluten Free Simmer Sauces at Whole Foods Market nationally this month. Saffron Road’s new simmer sauces provide the convenience of creating great meals in minutes, with flavors capturing the best of world cuisine.
Saffron Road’s Simmer Sauces are held to the highest standards for wholesomeness and culinary excellence, and include:
- Moroccan Tagine – Magic happens inside the domed earthenware pot called the Tagine. Deep inside it, food and spices are transformed by a long oh-so-slow simmering that creates amazing sauces that are filled with flavor. Try our Tagine and see how it turns any meal into a Moroccan delicacy.
- Lemongrass Basil – These are the true Kings of Siam: Lemongrass and Thai Basil. Together these two herbs produce flavor-filled dishes that make Thai Cuisine truly extraordinary. Try our simmer sauces and discover how they delightfully infuse any ingredients with authentic flavor.
- Rogan Josh – When you see the fiery red color of Rogan Josh, you know you will be experiencing amazing Indian flavor. The blend of exotic Kashmiri peppers and authentic spices creates a sauce that’s just a little spicy and transforms any meal into an experience to savor.
- Tikka Masala – The genius of Indian cuisine begins in the tandoori oven. And its most famous creation is Tikka Masala. Our rich, creamy recipe features authentic tandoori spices that transform ordinary ingredients into an extraordinary meal.
“From a culinary perspective, having a finished sauce, as opposed to another ingredient set is a huge plus,” says John Umlauf, Saffron Road’s Vice President Culinary Operations. “In other words, the consumer does not have to add cream, yogurt, coconut milk or stock to make the sauce complete and totally desirable,” continues Umlauf.
Each sauce is ideal for simmering meats or vegetables. Consumers can find the new Simmer Sauce items beginning in mid-April at Whole Foods Market stores’ sauce aisle for the suggested retail price range of $2.99 to 3.29 each.
“We believe our new product line will fit perfectly into the busy lives of consumers who are time-crunched, but aren’t willing to sacrifice on authenticity and taste,” says Jack Acree, Saffron Road’s Executive Vice President. “Right out of the pouch, these sauces have the ability to transform any meal into an experience to savor,” continues Acree.
Given Saffron Road’s commitment to eco-friendly practices, these sauces’ come in single-use pouches that are easier to ship, save on fuel and reduce the company’s carbon footprint by 50%. Moreover, given that 75% of glass jars are not recycled, as well as the losses retailers incur from broken jars in supermarket aisles, these high-end pouches provide compelling benefits for the environment as well as for retailers.
About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.
Media Contacts:
Lisa Mabe, Hewar Social Communications, 202.505.2890, lisa@hewarcommunications.com
Kate Pearson, American Halal Company, Inc., 203.961.1954 x100, kate@americanhalal.com
For more information about Saffron Road, please visit saffronroadfood.com. You can also join us on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood or on Pinterest at pinterest.com/saffronroadfood.
Saffron Road Honored with ARF David Ogilvy Award — Brand’s Success Reaching Muslim Consumers during Ramadan Featured
Stamford, CT – March 29, 2012 – Saffron Road Foods™, the packaged food brand of American Halal Co., is honored to accept a David Ogilvy Award in the Digital + Media category from the Advertising Research Foundation (ARF). Saffron Road, and retail partner, Whole Foods Market®, made headlines last summer during Ramadan for their highly successful campaign to promote its premium Halal food brand, Saffron Road.
The ARF David Ogilvy Awards for Excellence in Advertising Research celebrates the extraordinarily innovative and creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers. The name of Saffron Road’s winning campaign is Halal History in the Making: Saffron Road and Whole Foods Market Partner Together to Meet Muslims’ Needs during Ramadan.
“We are honored to be among our fellow Ogilvy Award winners – some of the world’s most innovative and leading elite brands including past winners IKEA, Audi, Microsoft, and Coca Cola,” says Chief Executive Officer, Adnan Durrani. “All of us at Saffron Road want to thank the ARF for honoring us with this award. It’s a positive sign that the advertising industry is taking note of the growing Muslim consumer market and gives due recognition to brands like Saffron Road that are having a major impact in addressing unmet consumer needs in the multicultural market,” added Durrani.
The first campaign of its kind in the U.S., Saffron Road sought to create more awareness among Muslim shoppers online, as well as emotionally connect with them on cultural level. For more details on the results of the campaign, including Saffron Road’s sales increase of 300% during the Ramadan holiday, see the brand’s campaign summary here.
This prestigious award was presented to both Saffron Road and its public relations agency, Hewar Social Communications, at an awards gala dinner Tuesday evening in New York City, during the ARF’s annual conference, which is attended by over 500 leading professionals in the advertising industry.
“Saffron Road serves as a excellent example of a Halal food brand not only appeals to Muslim consumers, but to a whole range of consumers who value pure, humane and high-quality foods,” says Executive Vice President, Jack Acree. We’re thrilled to pave the way in reaching this consumer group and validating their values as consumers to our peers,” added Acree.
The Saffron Road brand celebrates the memorable meals and mutual values families and friends of all cultures share around the dinner table. In this tradition, the brand is pleased to offer its consumers more choices in premium quality world cuisine. All of Saffron Road’s products are Halal Certified by the Islamic Food and Nutrition Council of America (IFANCA) and are the only premium, Halal Certified and All-Natural brand available in mass grocery markets nationwide.
About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.
Media Contacts:
Lisa Mabe, Hewar Social Communications, 202.505.2890, lisa@hewarcommunications.com
Kate Tayloe, American Halal Company, Inc., 203.961.1954 x100, kate@americanhalal.com
For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood.
Saffron Road Foods Launches Online Store — Consumers can now browse & buy online
Stamford, CT – February 29, 2012 – American Halal Co. is making its Saffron Road™ range of products available on its new online store, saffronroadfood.elsstore.com. Consumers can now browse and buy their favorite Saffron Road products online and in bulk, and have them conveniently delivered right to their door.
“Many of our consumers tell us being able to buy online or in bulk fits their lifestyles and we’re happy to provide another convenient option to purchase our products,” says Jack Acree, Executive Vice President of Saffron Road.
Saffron Road’s new online store is in partnership with Kehe Food Distributors, a leader in specialty food distribution and e-commerce.
“We understand the desire to purchase groceries online is growing and our new online storefront enables us to make the online shopper experience quick and easy,” says Adnan Durrani, CEO of Saffron Road.
In addition to purchasing Saffron Road items online, consumers can also find the brand at many retailers across the country including Whole Foods Market, Publix, Harris Teeter, Kroger and many others. See Saffron Road’s store locator for more grocery retail partners.
Visit the new online store at saffronroadfood.elsstore.com to explore and purchase Saffron Road products.
About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.
Media Contacts:
Lisa Mabe, Hewar Social Communications, 202.505.2890, lisa@hewarcommunications.com
Kate Tayloe, American Halal Company, Inc., 203.961.1954 x100, kate@americanhalal.com
For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood
Saffron Road to Exhibit NEW Vegetarian World Cuisine at Expo West March 9, 2012 — Brand ups the ante on the frozen food aisle
Brand Exhibits at Booth #5501
Stamford, CT – February 16, 2012 – American Halal Company, Inc’s Saffron Road™ brand will be exhibiting at the upcoming Natural Products Expo West by New Hope Natural Media. This is the largest Natural food trade conference, with over 58,000 attendees and more than 3,000 exhibitors. At the show Saffron Road will showcase its new line of all natural, Halal certified vegetarian cuisine to the natural products industry in Anaheim, California from March 9th to 11th.
Saffron Road’s four new products feature unique world cuisine with a vegetarian twist: Manchurian Dumplings, Macaroni & Cheese, Thai Basil Chili Tofu and Three Cheese Lasagna.
“We are excited to once again rapidly respond to our growing consumer base’s desire for more vegetarian and vegan options, as well as step up the quality of vegetarian ethnic options in frozen food aisles,” says Saffron Road’s CEO, Adnan Durrani.
A testament to the brand’s foresight into the needs of the marketplace, Saffron Road continues to tap into the “world on a plate” trend (as recently forecasted by Baum + Whiteman for food trends to expect in 2012) by creating products that appeal to America’s growing multicultural tastes.
“Just one year ago at the last Expo West we had only our four Indian Entrees; we now have 19 products and counting. We understand more premium, all natural, global cuisine is needed in the marketplace due to the constantly evolving tastes of consumers and we’re happy to yet again meet the needs of a variety of consumers,” says Saffron Road’s Executive Vice President, Jack Acree.
Whole Foods Market® has already slotted all four of Saffron Road’s new items nationwide, making this Saffron Road’s sixth national product rollout in Whole Foods Market stores and the brand expects many others to follow as more retailers are seeking to meet the increasing demand for all natural vegetarian options with epicurean flavors from around the globe. Each item will be available for the suggested retail price of $5.49 to $5.69.
In addition to exhibiting and sampling its four new items, Saffron Road will also be showcasing the rest of its line of products. Look to this growing brand to continue producing more products that address unmet consumers’ needs this year and beyond.
Please visit our booth, #5501, and sample our new vegetarian cuisine.
About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.
Media Contacts:
Lisa Mabe, Hewar Social Communications, 202.505.2890, lisa@hewarcommunications.com
Kate Tayloe, American Halal Company, Inc., 203.961.1954 x100, kate@americanhalal.com
For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood.
PRWeek Acknowledges Saffron Road in Digital Campaign of the Month — Brand’s Success Reaching Muslim Consumers during Ramadan Featured
Stamford, CT – January 24, 2012 – Saffron Road™, the packaged food brand of American Halal Co., is featured in this month’s issue of PRWeek, the leading public relations trade magazine. Saffron Road, and retail partner, Whole Foods Market®, made headlines this summer during Ramadan for their highly successful campaign to promote the Halal food brand. The first campaign of its kind in the U.S., Saffron Road sought to create more awareness among Muslim shoppers, as well as emotionally connect with them on cultural level.
“Our campaign continues to win accolades, from both the leading marketing publications and major food trade partners, as an example of how to effectively appeal to Muslim consumers,” says Saffron Road’s CEO, Adnan Durrani. “Our online branding strategy also leveraged the American Muslim’s very tech savvy and high app digital user base. The results speak for themselves; our campaign serves as further evidence that acknowledging Muslim consumers pays off as we have many first time consumers who have stated they are now loyal customers for life.”
The article on Saffron Road can be read in PRWeek’s new January 2012 issue on page 19, as well as online here, Saffron Road Picks a Perfect Time for New Consumer Push. For more details on the results of the campaign, including Saffron Road’s sales increase of 300%, see the brand’s post-campaign news release.
The Saffron Road brand celebrates the memorable meals and mutual values families and friends of all cultures share around the dinner table. In this tradition, the brand is pleased to offer its consumers more choices in premium quality world cuisine. All of Saffron Road’s products are Halal Certified by the Islamic Food and Nutrition Council of America (IFANCA) and are the only premium, Halal Certified and All-Natural brand available in mass grocery markets nationwide.
“Our public relations campaign during Ramadan resulted in both Saffron Road and Whole Foods Market becoming top-of-mind for those seeking Halal options,” says Saffron Road’s Executive Vice President, Jack Acree. “We’re happy to play a role in validating and serving those Halal consumers who have previously been ignored by brands and retailers alike.”
The brand’s public relations partner, campaign Hewar Social Communications, handled Saffron Road’s marketing communications for the campaign. Saffron Road’s public relations efforts to address the unmet needs of consumers are frequented cited as successful case studies.
About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.
Media Contacts: Lisa Mabe, Hewar Social Communications, 202.505.2890, lisa@hewarcommunications.com
Kate Tayloe, American Halal Company, Inc., 203.961.1954 x100, kate@americanhalal.com
For more information about Saffron Road, please visit www.saffronroadfood.com. You can also join us on Facebook at www.facebook.com/SaffronRoadFood and follow us on Twitter at www.twitter.com/SaffronRoadFood
